TOYOTA LAND CRUISER PRADO
VIDEOBROCHURE
Situation:
Before buying a car customers study tons of online information – from car brand and bloggers. Statistics says that customers make only 2 offline test-drives before purchase.
And it means that decision is mostly made online.
And it means that decision is mostly made online.
Problem:
Customers choose between at least 4 brands of cars before going to offline test-drive. How can we convince customers to choose Toyota cars?
Solution:
Create extremely beautiful and useful video brochure describing and showing all functions and capabilities of the car
CREDITS:
Client................................Toyota Russia
Agency.............................Adwise
Creative Director..............Andrey Trusov
Art-Director......................Max Klementiev
Account Supervisor.........Anna Kuzmina
Production......................Cross Production
Director...........................Georgiy Granovskiy
DOPs..............................Georgiy Granovskiy, Evgeniy Kolskiy
Crane DOP.....................Valentin Sidoriyk
Editor..............................Ivan Kuzmin
Colourcorrection.............Serafim Salnikov
Announcer......................Sergey Chonishvili
Sound Engineer..............Yuriy Nazarov
Producer.........................Vera Petrova
Executive Producer........Sergey Krestov
CG Studio......................What? team (with Aleksey Romanchenko)
THANK YOU
